Digital Marketing Trends in 2018
When it comes to digital marketing, each year different trends seem to take over. Looking forward is a great way to ensure that your company is on the right path. Keeping up-to-date on digital marketing trends will help you be more productive and it will help improve your bottom line.
Today, we are going to look at some trends that are taking shape in the world of digital marketing.
Content Marketing Departments Will Grow
The Digital Marketing Experts know that content has always been king. But business owners are now catching on and are increasing their content marketing efforts.
One trend that we have noticed in 2018 is that companies are now increasing their content marketing departments and hiring new people. They are bringing in new talented writers and other contributors that will provide excellent content and help them improve sales.
Email Marketing Content Will Improve
In the past, email marketing consisted of just a few shorts line of content or simply an offer. In late 2018, all that started to change. Now many marketers are putting more work into the emails they send out. They are beginning to integrate high-quality content into emails which seem to be working.
This new trend is taking hold and in the future, it is probably going to become the rule. So if your email marketing content is weak, you just might want to step up your game!
Content Will Be Optimized For Voice Search
In 2018 we have seen a huge spike in the number of people using voice search to find products and services. Voice searching will only grow in popularity so it just makes sense that content should be optimized for it.
We have already started noticing companies begin to optimize their content for those who use voice to search in mind. So if you want your content to get noticed, you might need to take a deeper look at this growing trend. It will likely help you in the future if you spend a little time on it.
Live Video Content Will Increase
While live video content is rather new, it has been around for a few years. A live video provides rich content that helps bring people together. This unique content format is a growing trend that will likely become the norm in the future.
While not everyone will get on board with this trend, it might be helpful if you investigate further. Having as many tools in your box as possible will only help increase your bottom line.
If you have not explored live video content as a form of marketing, you should at least try it out before you dismiss this trend. It just might grow on you.
These are just a few of the trends we have seen in 2018. With 2019 right around the corner, this trend will likely increase. So if you want to keep up with the times, you should do your homework and learn more about these trends. It just might help improve your digital marketing game!